Business Catalyst is a team of business wizards, code ninjas and designers with skills straight out of a Marvel comic. And we’re on a mission. It’s a mission about Online Businesses, not Websites. It’s a mission about giving web designers the tools and skills to build what their clients are asking them to build. It’s a mission about making technology that helps business owners succeed in today’s challenging business environment.
The Mission – Online Businesses, Not Websites
Websites are soooo 1997. The vast majority of websites on the web (excluding, of course, the more notorious kind) are business websites. Let’s examine that term – business websites. Websites built for the purpose of generating or assisting businesses. Business websites have common attributes – they often have business related goals; they often have contact forms and other methods to capture sales inquiries; they might sell products; they often contain product and service information and so on and so on.
It’s these common attributes that show us why taking a “website” mindset is so wrong. A website is just some pages in a browser. An Online Business, however, has business goals – marketing, sales, customer service and so on.
We believe that Online Businesses are what 99% of your clients are looking for. We believed back in 2004 that a website mindset is unproductive and unhelpful, and we still believe it now.
BC is a platform built for Online Businesses – with business goals and business tools and business.. well, everything. It’s also a platform designed to help you, as a web professional, to build Online Businesses. So you can see – we’re pretty serious about this Online Business thing. That’s why it’s our mission to help you build Online Businesses, not Websites.
Websites Showcase Build With Adobe Business Catalyst
Some Features of Adobe Business Catalyst
Full blogging platform
Customers can leave comments on any blog post
Approve all incoming trackbacks
Trackbacks to any other blog
Permalinks
Set release dates for blog entries
Tagging and Tag cloud module
Blog calendar module
Recent blog post module
Blog post by month module
Report on blog post readership
Integrated RSS channel for each blog
Make your blog secure
Limitless customizability of blogs
Ability to import WordPress or TypePad blog
Build Your Community With Forums
Create any number of forums
Set moderation level on new customer posts
Customers can subscribe to any thread and be notified when new posts are added
Make any forum secure
Set release and expiry date on your forms
Reporting on forum usage
Easy to use administrative interface for managing threads and posts
Limitless customizability of forums
Easy navigation with Dynamic Menus
Let your clients add/edit/delete menu items without touching the HTML or CSS code
Apply your own CSS/HTML styling to menus and insert them on any page
Integrated CRM
Grow your customer database every time your customers enquire or interact with your website
Keep a history of all past customer enquiries
Allow customers to view their past enquiries via secure “member only” areas
Allow customers to keep their details updated via secure “member only” areas
View on a per customer basis details on every action they’ve taken on your site
Customize and extend the Customer Database to suit your business (All-in-One solution only)
Manage Meta Data
Built-in meta data framework
Create your own meta data tags and easily add them to any web page
Manage Your Website & Web Pages
Use a Microsoft Word like WYSIWYG editor to edit web pages
Use Module Manager to add business functionality without any programming
Make web pages secure
Archiving & Rollback for every web page and template
Automatically creates a working copy of web page until you publish
Apply content approval rules to any web page or template
Use templates to create a consistent look and feel
Use FTP to upload and download web pages
Work directly inside Dreamweaver using our plugin Triangle
Secure “Member Only” Areas
Make any type of content secure (web pages, announcements, Blogs, FAQs, Forums etc)
Manage your customers’ access to any secure area
Set expiry date for customer access to any secure area
Easily email login details to every customer in a secure area
Report on customer logins to each secure area
Sitewalk – fool proof editing for your clients
Edit pages the way you see them
See your changes occur in real-time
Allow clients to make edits on the fly, without touching your design
Syndicate Content With RSS Feeds
Create an unlimited number of RSS channels
Syndicate and share any type of content e.g. blogs, web pages, news and announcements, FAQs etc
Set update frequency of your RSS channels
Reports on RSS usage and items selected from within a feed
Website Reporting
Comprehensive reporting without having to add a single line of code to your web pages
Geo-location reporting. See a map of the world.
Detailed visitors reporting including new vs returning, location, IP address, Spy Lens and more
Detailed reporting on every type of content
Search engine reporting, e.g. search phrases, when your site has been indexed and more
Sophisticated customer reporting framework.
Filter on any system or custom field
Save any report and run later
Export any report to Microsoft Excel for further analysis
